Eelco van der Noll, Anheuser Busch InBev VP for experiential marketing, summed up the brewer’s evolving approach on spon

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Eelco van der Noll, Anheuser Busch InBev VP for experiential marketing, summed up the brewer’s evolving approach on sponsorships a couple years ago at a conference in Chicago hosted by sponsorship consultancy IEG. “It’s not about signage it’s about the experience we can offer inside the stadium, outside the stadium, in living rooms and at [...]

Eelco van der Noll, Anheuser Busch InBev VP for experiential marketing, summed up the brewer’s evolving approach on sponsorships a couple years ago at a conference in Chicago hosted by sponsorship consultancy IEG. “It’s not about signage it’s about the experience we can offer inside the stadium, outside the stadium, in living rooms and at retail,” he said, according to IEG’s blog. “We want to create experiences in which beer drinkers become our media outlets.

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Drafted UpThe Cybex test provides NFL coaches and scouts with an in depth look at the physiological health of prospects, and it is especially useful for prospects with a history of joint or ligament injury during their college careers. While the results of the Cybex test don’t typically “make or break” a prospect’s chances during draft prep, a poor reading on the test in conjunction with poor performance during the strength or speed events may give scouts concerns. The test may also be useful for a previously injured prospect to show that he his rehabilitation was successful..

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A life long resident of New Orleans, Rhonda Dents began writing for corporate America in 1995. Dents areas of expertise are business, cooking and family. She is currently working on a screenplay, and is a contributor to several online websites.

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